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Friday, 16 December 2016 09:35

MSA added value

The Meat Standards Australia program has delivered an additional $153 million in farm gate revenue through premiums paid for accredited cattle, according to new 2015-16 data.

More than 3000 additional cattle and sheep producers registered with MSA during the year.
The ‘world leading’ MSA eating quality program had continued to grow and deliver returns to the farm gate, with more than three million cattle and five million sheep presented for MSA grading during the past financial year.
Meat & Livestock Australia spokesman Michael Crowley said the program’s strong performance was encouraging, especially for cattle where it had increased its share of the national slaughter by four per cent – to a total of 38 per cent – despite the decline in slaughter nationally.
“Based on the average carcass weight of MSA cattle in 2015-16, MSA beef producers potentially received an additional $66 per head for young non-feedlot cattle that met MSA specifications,” Crowley said. 
“Over-the-hooks cattle prices for MSA cattle remained higher on average than non-MSA cattle in both Queensland and New South Wales, with the average differential for young non-feedlot cattle across all weight ranges a strong 24c/kg.
“In the face of tough climatic conditions in parts of the country, MSA beef producers were able to maintain 93 per cent compliance with MSA minimum requirements. However, the national average MSA Index reduced by 0.09 to 57.52 which reflected tougher finishing conditions through the year.”
NSW experienced the strongest growth in the number of MSA graded cattle, reaching almost one million head.
By volume Queensland continued to boast the largest number of MSA graded cattle with 1.3 million head.
Tasmania and South Australia continued to show strong adoption rates with more than 60 per cent of their respective state cattle slaughter MSA graded.
Michael Crowley said the MSA sheepmeat program had been extremely successful, experiencing a 500 per cent increase in the number of lambs processed through MSA pathways and standards since 2010-11.
“The proportion of lambs presented through MSA pathways in 2015-16 and subsequently trademarked as MSA through the supply chain rose to 63 per cent, an increase of 12 per cent on 2014-15,” he said.
Beyond the paddock, nine new brands registered with MSA to promote the quality of their product, bringing the total to 140, and eight brands had now adopted exporter guidelines to communicate MSA in international markets.
More than 3600 Australian end user businesses were now licensed to promote MSA beef and sheepmeat.
MSA was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat.
The system is based on over 700,000 consumer taste tests by more then 100,000 consumers from nine countries and takes into account all factors that affect the eating quality of the 169 cuts and cooking combinations within a carcass.

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