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Thursday, 30 November 2017 13:15

SunRice's new snacks

The goodness of Riverina brown rice is now available in an adult bite-sized snack, the latest value-added innovation from leading Australian branded food exporter SunRice.


SunRice’s new Rice Cake Bites have been launched in Coles, Woolworths and Metcash stores across Australia with a forecast volume of around two million packets a year and plans to take the snacks global in the future. 
Rice Cake Bites were developed to provide consumers with a guilt-free, gluten-free, on-the-go snack option.
They are made from 100 per cent Riverina-grown brown rice and produced at the company's Leeton facility. 
SunRice chair Laurie Arthur said the new snacks demonstrated SunRice’s strength as an Australian agribusiness with a fully integrated supply chain to innovate and leverage consumer food trends to benefit Riverina rice growers.
“Riverina rice growers are world leaders in productivity, efficiency and sustainability: globally, our growers are the highest yielding and most efficient water users.
“SunRice adds value to the Riverina rice crop through innovation and regional manufacturing operations that employ around 700 staff (primarily in Leeton and Deniliquin in the NSW Riverina).
"In the Riverina, we now manufacture a range of value-add products, from the new Rice Cake Bites to microwave rice and ready-made meals, and we have also developed a Low GI rice and healthy option products. 
“Our innovation is driven by extensive consumer insights and identification of global macro-trends, such as demand for food safety, meal convenience, healthy eating and snacking options, and the ‘sushi’ revolution.
“Due to our fully-integrated supply chain and the strong reputation of SunRice’s branded products, we are perfectly placed to tap into these trends and expand sales across Australia and internationally.”
SunRice developed the Rice Cake Bites following consumer research to understand what Australian consumers desire in a ‘better-for-you’ savoury snack. Try them for yourself and enjoy all the goodness of SunRice in one bite!

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